OpenAI is introducing paid “video generation packs” for its AI video platform, Sora, just weeks after lifting its invite-only restrictions. The move comes as demand surges and the company signals that the current free limits are unsustainable in the long term.
From Free Access to Paid Credits
Previously, Sora users could generate roughly 30 videos daily without cost, with Pro accounts receiving up to 100 generations. Now, once those limits are reached, users will be prompted to purchase additional video generations through the App Store. A bundle of 10 extra “gens” currently costs around $4. OpenAI notes that the exact credit cost per video varies based on length and resolution.
This change marks a significant shift from Sora’s initial free access model. The company cites growing demand and limited GPU resources as the primary drivers behind the monetization strategy. Bill Peebles, OpenAI representative, confirmed on X that the free generation quota is likely temporary. He stated that eventually, the free tier will be reduced to accommodate platform growth, though OpenAI promises transparency in future adjustments.
Why This Matters
OpenAI’s decision reflects a broader trend in AI: the transition from experimental, free access to commercially viable services. While the initial rollout of Sora prioritized broad user testing and feedback, the platform is now entering a phase of monetization. This indicates that OpenAI intends to sustain Sora’s development through direct revenue generation rather than relying solely on free user engagement.
The move also raises questions about the future of AI accessibility. As computational costs rise, similar platforms may follow suit, making high-quality AI-generated content increasingly exclusive to paying customers.
OpenAI’s monetization of Sora signals that the era of free AI video generation is coming to a close, and users seeking unlimited access will need to pay for it.
