Amazon’s Black Friday sales have begun, with discounts on its own devices already live and expected to continue through the holiday shopping season. Unlike traditional sales with clear start and end dates, Amazon’s deals have been rolling out for days and will likely remain available for weeks. This year’s event features deep discounts on Kindles, Echo speakers, Fire TVs, and Blink security cameras – some reaching all-time lows.
Prime Advantage: Why Early Deals Matter
The extended nature of Amazon’s Black Friday sales is a significant shift in retail strategy. By spreading discounts over a longer period, Amazon aims to capture more spending and avoid the chaos of a single-day event. For consumers, this means more opportunities to find deals, but also the need to stay vigilant as prices can fluctuate.
Top Device Discounts
Several Amazon devices are currently marked down to record-low prices:
- Fire Max 11 Tablet: $189.99 (30% off) – Amazon’s best tablet competitor, with a large display, fast performance, and long battery life.
- Fire TV Omni Mini-LED (55-inch): $694.99 – The newest and most advanced Fire TV, featuring hands-free Alexa, high brightness, and premium picture quality.
- Fire TV Stick 4K: $19.99 – A budget-friendly streaming device with 4K HDR support and a new Vega operating system.
- Echo Dot Max: Discounted for the first time since its recent release, offering enhanced audio quality and a built-in smart home hub.
- Basic Kindle: $79.99 – The most compact e-reader with high resolution and paper-like display, now at its lowest price ever.
Beyond Amazon: Wider Black Friday Coverage
For deals beyond Amazon devices, Mashable’s Black Friday hub provides comprehensive coverage of discounts across various retailers and product categories.
The Takeaway
Amazon’s extended Black Friday sale offers consumers deep discounts on its devices, but requires constant monitoring for the best prices. The early availability and prolonged duration of the event reflect a shift in retail strategies, prioritizing sustained sales volume over short-term spikes.
