Samsung has announced pricing for its latest mid-range smartphones, the Galaxy A37 and A57, which marks a significant price increase over their predecessors. The A37 starts at $450, while the A57 comes in at $550 — a $50 jump for both models. This raises questions about value, particularly given that both phones largely retain the plastic build of previous generations.
Design and Key Features
The A37 and A57 both introduce improvements in durability with IP68 water resistance and include Samsung’s updated Circle to Search functionality, including the new “Find the Look” feature for identifying clothing in images.
The A37 boasts a 6.7-inch display with a 120Hz refresh rate and runs on Samsung’s Exynos 1480 processor. It supports 45-watt wired charging, which Samsung claims can boost the 5,000 mAh battery from 0% to 65% in 30 minutes. The phone is available in charcoal, gray-green, white, and lavender, with a 256GB model costing $540. The camera setup includes a 50-megapixel wide lens, an 8-megapixel ultrawide, and a 5-megapixel macro lens, along with a 12-megapixel selfie camera. It also includes select Galaxy AI features, such as object eraser and real-time language translation.
A57: Lighter Design, Higher Price
The A57 steps up with a metal body, but only in navy. It maintains the 6.7-inch display while weighing in at 179 grams, noticeably lighter than the A56’s 198 grams. The A57 is powered by the Exynos 1680 processor and includes additional AI photo editing tools like “Best Face” for fixing group photos. The camera configuration mirrors the A37, with a 50-megapixel wide lens, a 12-megapixel ultrawide, and a 5-megapixel macro lens. A 256GB model is priced at $610.
The Price Problem: Competing with Flagships
Notably, the $610 price tag of the A57’s higher storage option comes dangerously close to the $650 Galaxy S25 FE, which includes the full suite of Galaxy AI features and a telephoto camera. This positioning raises questions about whether consumers will opt for the more feature-rich flagship over the mid-range A-series phones.
The price increase, according to Samsung, is due to current market conditions, including a RAM shortage. However, the continued use of plastic construction in the A37, despite the higher price, suggests that Samsung is testing how much consumers will pay for incremental upgrades without substantial material changes.
This price hike may push some customers toward competitors offering similar specs at lower prices or encourage them to save for a higher-end device instead.
